Gift Giving Re-inventedSeveral times throughout the year, Americans go shopping like there is no tomorrow. Consumerism has become part of our culture. With a mountain of useless gifts piling up in attics and basements, no wonder a counter-culture is emerging.
No, it's not a culture of deprivation and doing without. It's a shift in values, a change in the things that are important.
An emerging trend is to give to charities on behalf of another who gets a symbolic gift from the charity. Many charities now offer this option.
Another trend is to give things with sentimental value. It could be a picture collage of a memorable event you have in common. It could be a homemade item or baked goods or a specialty food item such as a pound of fair trade coffee or chocolate.
Also, let us not forget about the time tested stand-by of fully engaged presence or relief from the daily grind of household chores.
How about experiences? Go with the person to a favorite play, movie, sporting event or what have you.
Stuff no longer seems to matter as much any more, does it?